Battleship

A Strategic Refresh of a Childhood Classic
Battleship was one of the first games that got me hooked on light strategy as a kid. Getting the chance to lead its redesign was both a personal milestone and a big opportunity to modernize an iconic brand.

I explored three distinct form factors during development, with the modern warship theme ultimately selected through external testing. With its bold, clean profile the updated design certainly stands out on shelf. The new product includes modular play spaces that lock together smoothly and new themed "hit" and "miss" pegs that are easier to grip and place, making gameplay more immersive and more satisfying for the consumer!

Behind the scenes, I also helped identify packaging efficiencies that allowed us to cut costs and reinvest directly into the product. It was a meaningful first for me: strategically redesigning a classic while respecting the nostalgia tied into every move.