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Connect 4 Spin – A Spin on a Classic!
Project Type
Photography
Date
January 2023
Connect 4 Spin began as a concept submitted by IDEO, and I had the opportunity to lead the design and development that brought it to life. I translated the idea into a fully realized product, implementing the Connect 4 brand language and ensuring it felt like a natural evolution of the classic game.
The rotating columns introduced a fresh level of unpredictability and strategy, requiring players to think a few steps ahead. I worked closely with engineering to fine-tune the spin mechanism and focused on delivering strong tactile moments like the click of the spin, the snap of the disc, and the lock-in feel at the end of each turn.
The final game struck a balance between familiarity and innovation, earning a 2022 Toy of the Year nomination and positioning itself as a more strategic take on a family favorite.
